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The Best Way to Name a New Product.

Subjects: *BRAND extension; *BRANDING (Marketing); *MARKETING strategy

• Source: Harvard Business Review. Jan/Feb2023, Vol. 101 Issue 1, p17-21. 4p. 2 Color Photographs, 1 Diagram.

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C:\Users\rlevins\Desktop\8x11WordTemplates\article_Extension of Consumer Brand Engagement Framework: Indonesian Smartphone Brands Consumers.

• Authors : Ardiyanto, Faizal¹ ; Kusumadewi, Hermala²

Subjects: *CONSUMER psychology; *BRAND loyalty; *CONSUMERSINDONESIA

• Source: KnE Social Sciences. 9/28/2022, p972-982. 11p.

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Expanding Nature: Product line and brand extensions of a scientific journal.

• Authors : Khelfaoui, Mahdi¹ (AUTHOR) ; Gingras, Yves² (AUTHOR)

• Source: Learned Publishing. Apr2022, Vol. 35 Issue 2, p187-197. 11p.

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DOES COMPARATIVE OR NON-COMPARATIVE ADVERTISING RESULT IN MORE FAVORABLE OUTCOMES? THE CASE OF NEW U.S. ICONIC BRAND EXTENSIONS IN GERMANY.

• Authors : Merz, Miwa Y.¹; Merz, Michael A.¹

Subjects: *BRAND extension; *BRANDING (Marketing); *BRAND imageGERMANY

• Source: Journal of Business & Educational Leadership. Summer2022, Vol. 12 Issue 1, p19-34. 16p.

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Change for better.

Subjects: *BRAND extension; *BRANDING (Marketing)

• Source: Australian & New Zealand Grapegrower & Winemaker. Sep2023, Issue 716, p105-106. 2p.

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On the Extendibility of Brands with Subordinate versus Basic Category Concepts.

• Authors : Topaloglu, Omer¹ (AUTHOR) ; Kumar, Piyush^1,2 (AUTHOR) ; Dass, Mayukh³ (AUTHOR)

Subjects: *CONSUMER behavior; *BRANDING (Marketing); *BRAND extension

• Source: Journal of Retailing. Sep2021, Vol. 97 Issue 3, p394-404. 11p.

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Association Ambiguity in Brand Extension.

• Authors : Kim, Jooyoung¹ (AUTHOR) ; Yoon, HyeJin² (AUTHOR)

Subjects: *BRAND extension; *BRANDING (Marketing); *BRAND equity

• Source: Journal of Advertising. Winter2013, Vol. 42 Issue 4, p358-370. 13p. 2 Diagrams, 5 Charts.

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Practices of brand extensions and how consumers respond to FMCG giants' greening attempts.

• Authors : Hesse, Andreas; Bündgen, Karolin; Claren, Saskia

Subjects: CONSUMER behavior; CONSUMERS; FAST moving consumer goods

• Source: Journal of Brand Management; Nov2022, Vol. 29 Issue 6, p520-537, 18p

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Impact of brand nostalgia on intention to purchase brand extensions: moderating role of brand attachment.

• Authors : Banerjee, Shubhomoy; Shaikh, Ateeque

Subjects: BRAND extension; CONSUMER psychology; EXTENSIONSINDIA

• Source: Journal of Product & Brand Management; 2022, Vol. 31 Issue 7, p1005-1017, 13p

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Impact of Luxury Brand Retailer Co-Branding Strategy on Potential Customers: A Cross-Cultural Study.

• Authors : Wang, Shih-Ching (AUTHOR) ; Soesilo, Primidya K. (AUTHOR); Zhang, Dan (AUTHOR)

Subjects: *LUXURIES; *BRANDING (Marketing); *RETAIL industryINDONESIA; UNITED States

• Source: Journal of International Consumer Marketing. May/Jun2015, Vol. 27 Issue 3, p237-252. 16p.

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